When it was published in 2008, Richard Thaler and Cass Sunsteins Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books...
Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge
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When it was published in 2008, Richard Thaler and Cass Sunsteins Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books...
When it was published in 2008, Richard Thaler and Cass Sunsteins Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudges success is Thaler and Sunsteins ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought - which works on the basis that, overall, humans make rational decisions - by focusing instead on the irrational cognitive biases that affect our decision making. These seemingly in-built
Chýba alebo je nepravdivý niektorý dôležitý parameter? Uvedené informácie sú len orientačné, pred nákupom vo vybranom obchode odporúčame overiť, že predávaný model má kľúčové vlastnosti podľa vašich požiadaviek. Aj keď sa snažíme o maximálnu presnosť informácií, bohužiaľ nemôžeme zaručiť 100% správnosť. Ceny produktov sú vrátane DPH.
