One of the best books around for demystifying the deliberately mysterious arts of advertising.--Salon
Fascinating, entertaining and thought-stimulating.--The New York Times...
One of the best books around for demystifying the deliberately mysterious arts of advertising.--Salon
Fascinating, entertaining and thought-stimulating.--The New York Times...
Parametre produktu
Autor
Vance Packard
Počet strán
200
Rok vydania
2007
Parametre produktu
Autor
Vance Packard
Počet strán
200
Rok vydania
2007
Popis produktu
One of the best books around for demystifying the deliberately mysterious arts of advertising.--Salon
Fascinating, entertaining and thought-stimulating.--The New York Times Book Review
A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packards pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to persuade us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians,
Chýba alebo je nepravdivý niektorý dôležitý parameter? Uvedené informácie sú len orientačné, pred nákupom vo vybranom obchode odporúčame overiť, že predávaný model má kľúčové vlastnosti podľa vašich požiadaviek. Aj keď sa snažíme o maximálnu presnosť informácií, bohužiaľ nemôžeme zaručiť 100% správnosť. Ceny produktov sú vrátane DPH.
