How did the world's best brands get so big?
They had more than great products ― they hacked the human mind.
This book reveals their secrets.
Richard Shotton (The Choice...
How did the world's best brands get so big?
They had more than great products ― they hacked the human mind.
This book reveals their secrets.
Richard Shotton (The Choice...
They had more than great products ― they hacked the human mind.
This book reveals their secrets.
Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.
Hacking The Human Mind - MichaelAaron Flicker, Richard Shotton, Harriman House Publishing
Chýba alebo je nepravdivý niektorý dôležitý parameter? Uvedené informácie sú len orientačné, pred nákupom vo vybranom obchode odporúčame overiť, že predávaný model má kľúčové vlastnosti podľa vašich požiadaviek. Aj keď sa snažíme o maximálnu presnosť informácií, bohužiaľ nemôžeme zaručiť 100% správnosť. Ceny produktov sú vrátane DPH.
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