How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the...
How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the...
How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
Chýba alebo je nepravdivý niektorý dôležitý parameter? Uvedené informácie sú len orientačné, pred nákupom vo vybranom obchode odporúčame overiť, že predávaný model má kľúčové vlastnosti podľa vašich požiadaviek. Aj keď sa snažíme o maximálnu presnosť informácií, bohužiaľ nemôžeme zaručiť 100% správnosť. Ceny produktov sú vrátane DPH.
