The New York Times bestseller that explains why certain products and ideas become popular.
Jonah Berger knows more about what makes information go viral than anyone in the...
The New York Times bestseller that explains why certain products and ideas become popular.
Jonah Berger knows more about what makes information go viral than anyone in the...
Parametre produktu
Autor
Jonah Berger
Počet strán
256
Rok vydania
2016
Parametre produktu
Autor
Jonah Berger
Počet strán
256
Rok vydania
2016
Popis produktu
The New York Times bestseller that explains why certain products and ideas become popular.
Jonah Berger knows more about what makes information go viral than anyone in the world. --Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People dont listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Hes studied why New York Times articles make the papers own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the
Chýba alebo je nepravdivý niektorý dôležitý parameter? Uvedené informácie sú len orientačné, pred nákupom vo vybranom obchode odporúčame overiť, že predávaný model má kľúčové vlastnosti podľa vašich požiadaviek. Aj keď sa snažíme o maximálnu presnosť informácií, bohužiaľ nemôžeme zaručiť 100% správnosť. Ceny produktov sú vrátane DPH.
