Powerful strategies for how to out-think the competition, from a great of the advertising world
Two explorers are walking through the jungle.
Suddenly they hear a tiger roar...
Powerful strategies for how to out-think the competition, from a great of the advertising world
Two explorers are walking through the jungle.
Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of running shoes out of his backpack.
Youre crazy, youll never out-run a tiger, says the other explorer.
I dont have to out-run the tiger, he replies.
I just have to out-run you.
Predatory thinking involves looking at a challenge you cant solve and getting upstream of it--changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinking philosophy, one that has underpinned Dave Trotts distinguished career as a copywriter, creative director, and founder of some of Londons most high-profile advertising
Chýba alebo je nepravdivý niektorý dôležitý parameter? Uvedené informácie sú len orientačné, pred nákupom vo vybranom obchode odporúčame overiť, že predávaný model má kľúčové vlastnosti podľa vašich požiadaviek. Aj keď sa snažíme o maximálnu presnosť informácií, bohužiaľ nemôžeme zaručiť 100% správnosť. Ceny produktov sú vrátane DPH.
