Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking...
Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.
Chýba alebo je nepravdivý niektorý dôležitý parameter? Uvedené informácie sú len orientačné, pred nákupom vo vybranom obchode odporúčame overiť, že predávaný model má kľúčové vlastnosti podľa vašich požiadaviek. Aj keď sa snažíme o maximálnu presnosť informácií, bohužiaľ nemôžeme zaručiť 100% správnosť. Ceny produktov sú vrátane DPH.
