Apple Experience: Secrets to Building Insanely Great Customer Loyalty - Gallo Carmine

Praise for THE APPLE EXPERIENCE

There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience. --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book --Garr Reynolds, author of Presentation Zen and The Naked Presenter

At its core, this book is not about Apple. It's about delivering the best experience possible. --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com,